Will they show up? Fighting pandemic summer melt by engaging attitudes

Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020. 

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Enrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19

What we talk about when we talk about personalization in Higher Ed

Most higher ed institutions struggle to enroll enough students. Competition and "digital native" expectation have led schools to use personalization as an engagement strategy. But traditional personalization approaches ignore how humans act

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Enrollment, Artificial Intelligence, FAFSA, Admissions, Personalization, Higher Education, AI, Undergraduate, Nudging

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