Will they show up? Fighting pandemic summer melt by engaging attitudes
Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020.
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Enrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19What we talk about when we talk about personalization in Higher Ed
Most higher ed institutions struggle to enroll enough students. Competition and "digital native" expectation have led schools to use personalization as an engagement strategy. But traditional personalization approaches ignore how humans act