June 17, 2020

Will they Deposit? Mindsets, May 1st and Melt

Second blog in our series showing how one private university boosted deposits by targeting  messages to admitted student attitudes not demographics.

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Enrollment, Summer Melt, Admissions, Personalization, Higher Education, AI, COVID-19

May 26, 2020

Will they show up? Fighting pandemic summer melt by engaging attitudes

Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020. 

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Enrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19

January 10, 2020

Effective Personalization: Student Mindsets Matter Most

Summer melt is tough but losing a student to FAFSA verification is the worst—paperwork deprives students of a life-changing opportunity! Learn how one university personalized communications to students' attitudes and boosted verification completion 25%.

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Enrollment, Artificial Intelligence, FAFSA, Summer Melt, Admissions, Personalization, Higher Education, AI, Financial Aid, Personalization at scale