Effective Personalization: Student Mindsets Matter Most

Summer melt is tough but losing a student to FAFSA verification is the worst—paperwork deprives students of a life-changing opportunity! Learn how one university personalized communications to students' attitudes and boosted verification completion 25%.

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Enrollment, Artificial Intelligence, FAFSA, Summer Melt, Admissions, Personalization, Higher Education, AI, Financial Aid, Personalization at scale

What we talk about when we talk about personalization in Higher Ed

Most higher ed institutions struggle to enroll enough students. Competition and "digital native" expectation have led schools to use personalization as an engagement strategy. But traditional personalization approaches ignore how humans act

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Enrollment, Artificial Intelligence, FAFSA, Admissions, Personalization, Higher Education, AI, Undergraduate, Nudging

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