Will they Deposit? Mindsets, May 1st and Melt
Second blog in our series showing how one private university boosted deposits by targeting messages to admitted student attitudes not demographics.
Read NowEnrollment, Summer Melt, Admissions, Personalization, Higher Education, AI, COVID-19
Will they show up? Fighting pandemic summer melt by engaging attitudes
Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020.
Read NowEnrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19
Effective Personalization: Student Mindsets Matter Most
Summer melt is tough but losing a student to FAFSA verification is the worst—paperwork deprives students of a life-changing opportunity! Learn how one university personalized communications to students' attitudes and boosted verification completion 25%.
Read NowEnrollment, Artificial Intelligence, FAFSA, Summer Melt, Admissions, Personalization, Higher Education, AI, Financial Aid, Personalization at scale
What we talk about when we talk about personalization in Higher Ed
Most higher ed institutions struggle to enroll enough students. Competition and "digital native" expectation have led schools to use personalization as an engagement strategy. But traditional personalization approaches ignore how humans act