June 24, 2020

The New At-risk Student: 4-steps to Nudge Attitudes towards COVID-19 Compliance

Many campuses will reopen in fall. Students' willingness to comply with new health & safety rules is a key vulnerability.  Understanding their mindsets around compliance and nudging will reduce at-risk behaviors. Here's 4-steps to boost compliance.

Read Now

Artificial Intelligence, Higher Education, Higher Ed Leadership, Nudging, COVID-19

June 17, 2020

Will they Deposit? Mindsets, May 1st and Melt

Second blog in our series showing how one private university boosted deposits by targeting  messages to admitted student attitudes not demographics.

Read Now

Enrollment, Summer Melt, Admissions, Personalization, Higher Education, AI, COVID-19

May 26, 2020

Will they show up? Fighting pandemic summer melt by engaging attitudes

Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020. 

Read Now

Enrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19