The New At-risk Student: 4-steps to Nudge Attitudes towards COVID-19 Compliance
Many campuses will reopen in fall. Students' willingness to comply with new health & safety rules is a key vulnerability. Understanding their mindsets around compliance and nudging will reduce at-risk behaviors. Here's 4-steps to boost compliance.
Read NowArtificial Intelligence, Higher Education, Higher Ed Leadership, Nudging, COVID-19
Gartner stresses value of Higher Ed Nudge Tech: 6 recommendations
Gartner published the Top 10 Strategic Technologies Impacting Higher Education in 2020. The report highlights Nudge Tech--using AI to personalize at scale--and cites Discourse Analytics' work. Learn about 6 recommendations to use Nudge Tech on campus.
Read NowArtificial Intelligence, Higher Education, Personalization at scale, Higher Ed Leadership, AI Vendors, Nudging
Will they Deposit? Mindsets, May 1st and Melt
Second blog in our series showing how one private university boosted deposits by targeting messages to admitted student attitudes not demographics.
Read NowEnrollment, Summer Melt, Admissions, Personalization, Higher Education, AI, COVID-19
Will they show up? Fighting pandemic summer melt by engaging attitudes
Regional universities have always struggled with summer melt. COVID-19 has made this challenge exponentially harder. This series shows one private's radical innovation: engaging admits' attitudes to recruit for Fall 2020.
Read NowEnrollment, Artificial Intelligence, Summer Melt, Admissions, Personalization, Undergraduate, COVID-19
Financial Services' Missing link: Personalization at Scale and Mindsets
Personalization is an imperative for all financial services firms as competition intensifies. Despite all their customer data, banks overlook the key to personalization: a customer's mindset.
Read NowArtificial Intelligence, AI, Personalization at scale, customer experience, banking, marketing, Financial Services
Three Questions to Vet AI Vendors
For many campus administrators identifying the right problem for AI to target and picking an AI-platform requires working with vendors. We've formulated 3 questions to help assess a vendor irrespective of campus attributes or the challenge at hand.
Read NowArtificial Intelligence, AI, Higher Ed Leadership, Campus Technology, Vendors
Your campus and AI: 6 Questions to Prepare for Success
Artificial Intelligence can be applied to lots of challenges in higher ed. But how do you get started off right? We’ve pinpointed 6 questions to shape how AI is used strategically and operationally on any campus.
Read NowArtificial Intelligence, Higher Education, AI, Change Management, Higher Ed Leadership, Leadership, Campus Technology, AI Vendors, Vendors
Effective Personalization: Student Mindsets Matter Most
Summer melt is tough but losing a student to FAFSA verification is the worst—paperwork deprives students of a life-changing opportunity! Learn how one university personalized communications to students' attitudes and boosted verification completion 25%.
Read NowEnrollment, Artificial Intelligence, FAFSA, Summer Melt, Admissions, Personalization, Higher Education, AI, Financial Aid, Personalization at scale
What we talk about when we talk about personalization in Higher Ed
Most higher ed institutions struggle to enroll enough students. Competition and "digital native" expectation have led schools to use personalization as an engagement strategy. But traditional personalization approaches ignore how humans act